SUGAR CAMPAIGNS
LIMIT YOU INTAKE: www.sugarfreesociety.com
The idea of the candy bag was to visually show the percent of people that are affected by diabetes due to
the over consumption of sugar. When cruising the candy aisle, the candy bag will catch the consumers eye and
make them think twice about what is being put in thier body.
COPY: Attention Sugar Users: Sugar consumption is directly linked to development of type 2 diabetes.
Cardiovascular diease is the most common and serious complication of diabetes. This increases the risk
of heart attack and stroke. In fact, 65 percent of diabetics die of these conditions. You can visually see
below what the ratio can be if you decide to not be sugar free. Sugar also strips your body of vitamins and
minerals. Each wrapped piece of "candy" is a multi vitamin. Here is the color key for the death identity:
SUGAR BEYOND DECEDANCE: www.sugarforever.com
Sugar Beyond Decedance is a campaign which educates the positive things sugar can do for them in daily life besides
just tasting great. After learning about all the different uses, the luggage tag was designed to show the other life
of the sugar cube.
COPY: SUGAR ELIMINATES NASTY ODORS!
Take these three cubes of sugar and store them in your luggage when you're on
vacation. They will eliminate odors and maintain freshness. Change inbetween trips.
For more facts of how sugar can improve your world visit: www.sugarforever.com
